The User Research Strategist

You know the moment your readout gets a round of “this is super insightful” and then the roadmap doesn’t move an inch, and you start wondering why you even bothered

I help you get your research into the decisions that matter and show what it changed, so you stop feeling like your job is one reorg away from disappearing

Work out your decision rate, free See how I can help
Trusted by research teams at Bosch Experian HelloFresh GOV.UK Personio ServiceNow
“With Nikki’s guidance, our team has emerged more confident, more strategic, and better equipped to influence product direction.”
Kyle Collins, Director, Customer & Channel Experience, WSIB

why your research gets everyone nodding

and still leaves you feeling replaceable

You do the study properly, you share it, people thank you for it, and then a few months later someone in leadership asks what research has done for the company lately. You know the answer is a lot. What you can’t do is point to the decision it changed, so every reorg, every budget conversation and every post about AI replacing researchers lands a little harder than it should.

Your work is good. What’s missing is a way to tie every study to the decision it’s meant to feed, and a way to show that change to the people who decide budgets, promotions and headcount, so your work is the reason they keep you.

how i can help you

01

want to learn how to make your research count?

The Decision Researcher course lives inside the paid side of my newsletter. It takes you from framing the decision behind every study to showing leadership what your research changed, with templates you use on your own work and a worked example to follow along with.

By the end you know your decision rate, you have the habits that get you pulled in before a decision gets made, and you have a clear story of what your research changed to take to your manager or your next interview.

Module 1 is free, so you can work out your own decision rate and try it out first

The paid newsletter

$9a month

  • The Decision Researcher course, all four stages
  • The Decision Researcher path in the hub, with a new resource added each month
  • The full template library on research craft and AI
  • Weekly paid content and the full archive
  • The community space, where I answer questions
All my courses · $2,500 $497 The UXR Bundle Four full courses, six mini-courses, 70+ templates, 100+ hours of video, the Prompt Library and the Skills Bundle, to help you transform your research practice and craft Get the UXR Bundle for $497
My book · Published by RoutledgeImpactA complete guide to setting up a research practice whose work gets used and measured, from intake to showing leadership what changed, to keep on your desk and come back toGet the book

02

drowning in studies and being told to use AI better?

Your manager says to use AI better, a stakeholder says to just go faster, and somehow you’re meant to keep the same rigor without anyone explaining what that looks like on a real study. It’s enough to make you want to throw your computer out the window.

These are the Claude Skills, agents and workshops I use in my own research. They take the first draft of the repetitive work off your plate and keep it to the standard you’d hold yourself to, so you get your hours back for the thinking your stakeholders notice.

Claude Skills · $67 UXR Claude Skills Bundle 76 skills for interview guides, synthesis, reports and stakeholder updates, so Claude drafts to the same standards I use and you spend your time on the decisions behind the study. Get the skills for $67
Claude plugins · $99 UXR Agent Suite Nine plugins, one for every stage of a research project, so Claude carries a study from intake to readout with you checking each step along the way. Get the agents for $99
Bundle · $249 The UXR AI Bundle The skills, the agents and the 109-prompt library together, for less than buying them one by one. Get the AI bundle for $249
AI infrastructure ClaudeOS Your own Claude operating system for research, already built, so you skip the weeks of setting it up yourself and start using it on your next study. Explore ClaudeOS
Live on Maven Live workshops Build alongside me on your own interview guides and synthesis, and leave with something you use at work the next day. See upcoming workshops

03

want someone to look at your work with you?

Sometimes you need a person who has hired and mentored researchers to tell you what’s working, what isn’t, and what to do next. I’ve sat on both sides of the hiring table and led research teams, so you get the feedback I’d give my own team.

Research mentorship One-on-one calls to work through stakeholder trust, getting your research used, or growing into your next level. Every call is recorded and I send resources after, so nothing you talked through gets lost.
30-minute call $135 One focused question, like a tricky stakeholder or a portfolio piece, and you leave with a plan you can use that week. Book a 30-minute call
One 60-minute session $300 Room to work through a bigger problem together, like a study nobody acted on or a promotion case you’re building. Book a session
3 sessions, every two weeks $825 total, save $75 We build a roadmap together, you try it at work, and you come back with what happened so we can adjust it. Book 3 sessions
5 sessions, every two weeks $1,250 total, save $250 For a bigger change, like stepping into a lead role or rebuilding how your research gets used, with support across a few months. Book 5 sessions
Case study or resume critique You’ll know what a hiring manager sees when they open your case study or resume, what to cut, and what to rewrite so your impact is the first thing they read, before you send your next application.
  • A 30-minute recorded video walking through it with you
  • Inline comments on the document itself
  • My recommendations for your next steps
  • Back with you within 2 business days
One-time payment $150 for one case study or one resume Get a critique for $150

04

need it set up across your whole team?

I work with research teams directly, on your own transcripts, templates and research process, so everyone works to the same standard and you aren’t the only person holding the process together.

Claude Training for TeamsYour whole team using Claude on the research you already run Build Your Team’s Claude Skills LibraryYour own templates turned into skills, so quality holds no matter who runs the study Claude for Research LeadersAn AI point of view you can defend to your CPO, plus a rollout plan AI-enabled research infrastructure and strategyThe skills, agents and scheduled tasks behind your research function, built and handed over
“Nikki’s mix of strategic depth, hands-on execution, and genuine investment in her clients’ success makes her an invaluable partner for high-growth teams.”
Jennifer Walker, Product Design Leader, Paxton
“Nikki immediately understood our context, needs, and goals, and created a workshop customized with hands-on exercises tailored to our company.”
Caroline Rathgeb, Lead UXR, Personio
Nikki Anderson with her dog

About me

I did it the manual way.

I led research at Zalando and Olapic, taught it at Pratt Institute, and spent more than a decade doing the work before I turned any of it into a course, a skill or a talk. I’ve had plenty of my own readouts thanked and then forgotten, and most of what I teach came from figuring out how to stop that happening.

I wrote Impact, published by Routledge, on building research practices that create real, measurable change, and I write The User Research Strategist every week. I’m based in Jersey, Channel Islands, usually with a cat judging me from the desk.

13

years in research

10k+

weekly readers

50+

teams trained

30+

talks and workshops

Free resources

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Pick whichever sounds most like you right now and get it delivered straight to your inbox for free

I’m job hunting, or getting ready to UXR career framework and resume workbook See where you sit, then rewrite your resume around what changed because of your work. Get the framework My work isn’t getting the credit it deserves UXR Impact Tracker Log each study and the decision it fed, so you have the evidence ready before anyone asks. Get the tracker I want my studies to take less time Competitive analysis and lit review template The template I use, plus a Claude skill that fills it in with you. Get the template